McFarlin Group Marketing Services
Interlocking marketing capabilities. To meet or exceed your needs our services incorporate a full range of marketing communication tools.
Click on the tabs below to view examples of on-line, off-line, on-time and on-budget products and services we have developed and produced for McFarlin Group clients. After reviewing this section take a look at the "solutions" section of our web site to understand how strategic thinking produces multi-level marketing strategies that address communication challenges to gain marketing success for our clients.
» Communications That Speak With Authority
Brochures, annual reports, media kits, one-sheets—We design and produce printed and online business communications of every type to support a variety of internal and external objectives for our clients.
Examples of collateral materials:
» Point-of-purchase Support
Influencing buying decisions.
» Brand Consistency Tools
Ensuring consumer confidence.
» Convenience Store Franchise Solicitation
Growing the network of franchisees.
» Manufacturer Support
Developing new customers.
» Co-branding Support
Implementing franchise combination offerings.
» Human Simulation Technology
Marketing materials designed to open new markets.
» Commercial Real Estate Developer
Providing high-rise residential housing.
» Commercial Real Estate Broker
Providing commercial real estate services.
» Commercial Real Estate Construction
Building commercial real estate properties.
» Efficiently Target Your Desired Customer
Comprehensive direct-marketing capabilities make it easy to reach target audiences and generate responses. From concept development through response tracking, we can coordinate the entire process to create exceptionally powerful, cost-effective initiatives.
Examples of direct marketing solutions:
» Jewelry Retailer
Driving customers in local retail markets.
Catalog was developed for a mailing to customers within this retailers trade area to help drive holiday sales.
» Red Rose Collection Direct Mailer
Driving customers in local retail markets.
Design, layout and production for quarterly distribution..
» Health For Life Direct Mail Catalog
Driving customers in local retail markets.
This catalog was created for a national mail order firm as the quarterly marketing tool to drive mail order business.
» Public Television Direct Mail Catalog
Driving customers in local retail markets.
Design, layout, photography completed on a quarterly basis for PBS.
» Connecting The Consumer With The Product
Whether creating, refreshing or extending a brand, we coordinate strategy, positioning, naming and design to carve out a marketplace identity that cultivates powerful relationships, adding value and driving demand.
» Branding Platform For Tanning Bed Maker
Worldwide re-branding initiative.
Branding identity, sell-in tools and retail support
» Retro Fast Food Franchise
Franchise brand initiative.
Branding identity, sell-in tools and retail support
» Interior Design Firm
Corporate Identity.
Branding identity, photography and sales tools
» Texaco Minority and Women Recruitment Website
Diversity initiative
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» Casadei Eveningwear
We provided full service fashion branding including: design, advertising and photography.
» Petrol Jeans
We provided full service fashion branding including: design, advertising and photography.
» Cadadei Sportswear
We provided full service fashion branding including: design, advertising and photography.
» The Exact Tool For The Task
We make things happen–with the exact tool for the task. We quickly grasp your corporate needs, understand your company's infrastructure, network of intermediaries, as well as your supplier/customer relationships, and then create the most effective marketing communication tools to reach your various target audiences.
Examples of business-to-business advertising:
» ArmorAll Professional Division
Marketing to commercial car washes.
Design, trade show support and sales tools
» Daher America Marketing
Freight forwarder.
Design, trade show support and sales tools
» Connecting The Consumer With The Product
Whether creating, refreshing or extending a brand, we coordinate strategy, positioning, naming and design to carve out a marketplace identity that cultivates powerful relationships, adding value and driving demand.
» 60 Second Radio Spot
Click Below To Listen To Memorable WallyPark Radio Spot
» Fashion Client Eletra Casadei
Print ads.
Design, photography, web and media buy
» Fashion Client ELLE Magazine
Print ad.
Photography and design.
» Texaco-branded Car Wash Campaign
Local store marketing (LSM).
Concept development, design, on- and off-site distribution of promotional materials.
» Print Advertising
Trade advertising.(LSM).
First National Bank of Chicago and Trammel Crow Company.
» Shell-branded Car Wash Campaign
Concept development, design, on- and off-site distribution of promotional materials.
» Gain Instant Recognition And Build Value
We specialize in translating an organization's essential characteristics into a distinctive visual standard that projects a unique identity. We can also help secure the integrity of that identity with a comprehensive design system that ensures consistent corporate communications.
Examples of corporate communication tools:
»Texaco Wholesaler Franchise Solicitation
Building the franchise network.
Photography, design and internet.
»Texaco Retailer Franchise Solicitation
Building the franchise network.
Photography, design and internet.
» Branded Car Wash Procedural Guide
Procedural guide developed to enable the Shell field organization implement the program.
Photography, design and internet.
» StarMart Branded Convenience Store Franchise Solicitation
Developed to build the franchise network.
Photography, design and internet.
» Getting The Word Out
A well-planned press release with creative and timely positioning can elevate your story far beyond expectations. As in the examples below, we are skilled in the art of communicating with the press to get results.
» Retail Packaging By McFarlin Group
Attractive packaging gets attention.
FairwayPro ULTIMATE DIVOT SIMULATOR.
» Visually Connecting Your Communications
Comprehensive photographic capabilities make it easy to add strong visuals to your campaigns. From concept development through casting and photography to post production.
Examples of photographic solutions:
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