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Range of Marketing Services
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McFarlin Group offers a wide range of marketing, communications and public relations services, from strategic planning to marketing program development and implementation.

We believe every communications program should be tied to a specific business goal. We start by identifying key messages and establishing measurable benchmarks of success, then develop and implement tactical support programs that communicate those messages to key audiencies. Our goal is to develop the most efficient and effective message delivery vehicle–be that PR, advertising, direct marketing, promotions or Internet communications–and bring the proper resources to the table to meet that need.

Whether we’re creating comprehensive ongoing campaigns or tightly focused marketing programs, McFarlin Group remains flexible because we know that every client needs a tailor-made solution. Services we provide include:

 
 

Strategic Support
• Message platform development

• Product positioning

Creative Services
• Art Direction
• Design
• Production
• Copy writing

Corporate Communications
• Employee communications
• Speech writing
• Speakers' bureau

Integrated Marketing
• Collateral development
• Customer case study programs
• Presentation development
• Brand development
• Web site content creation
• Process development


  Editoral Services
• Press materials

• Brochures
• Newsletters
• White papers
• Contributed articles

Special Events
• Road shows
• Product launches
• Seminars & conferences
• Trade show events

Media
• Press conferences
• News releases


 




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