We pride ourselves on the underlying process by which our SEO partner approaches all of our clients' SEO campaigns. While each client has unique needs, you can be assured the methodology followed to create and implement custom-tailored strategy, which is critical to the success of any campaign, will be the right one. This dedication to core principles is what makes us the perfect choice to support your overall marketing success. The following is a quick summation of our process.
Phase 1: Analysis
Existing website structure and frequency of indexing from Google
Current page rank, age of domain and length of time domain is registered
Inbound link popularity and internal linking process
Outbound link volume ratio compared to inbound links
Quality, relevancy and neighborhoods in which current links exist
Percentage of no-follow and follow links
Current website traffic and keywords as the drivers
Competitors in primary keyword verticals
Frequency of content update
Existing keyword density as it relates to targeted keywords
Dynamic pages and improper URL names
Phase 2: Strategy Development
Targeted keyword analysis to develop a list of keywords which will be selected based on popularity of search and relevancy to website
Review of specific changes that are needed to the website structure (such as site map, title, meta tags, header tags, etc.)
Determining the overall need for additional content and how detailed and involved this content will need to be
Establishment of a detailed link-building strategy, encompassing varied sources such as blog posts, real-time links, link reclamation, sidebar links, footer links, wiki posts and additional sources
Analysis of potential implementation of blog or RSS feed to improve content freshness
Identification of percentages of follow and no-follow links
Development of an action plan for the campaign
Phase 3: Implementation
Strategy meeting with client and appointment of account manager
Determination of primary keywords to target
Commencement of action plan
Phase 4: Management
Clients will be provided secured access to the Client Center that enables them the ability to view tasks, links acquired, rankings and various other Analytics in real time
Clients have access to an assigned account manager to discuss any questions related to their campaign
Monthly follow-up call will be conducted to discuss prior month results and review action plan for the next month
Phase 5: Reporting
Weekly updates as to the status of tasks on the established action plan
Monthly review of all services performed, inbound links developed and a detailed rankings report that outlines the rankings movement from the prior month
Phase 6: Refinement
Periodical review of links acquired, links and keywords performance and other Analytics to determine if strategy refinement or action plan revision is desired
