Monitoring online reputation is increasingly one of the most essential components of any company's online marketing endeavors.
Customer comments and reviews can be posted online 24/7, especially if your company's business has an international reach.
Since your brand is constantly subjected to customer feedback, especially if the experience is negative in nature,
it is critical to implement effective online reputation monitoring mechanisms. Without them, you are powerless to
counter and mitigate negative rantings circulating on the internet regarding your brand, products or services.
Studies show that 80% of all consumers are influenced by reviews they have read online as part of their research effort to
make an informed purchasing decision.
Not only is effective monitoring a valuable tool for online reputation management, it is also a venue for receiving
valuable feedback which will help you improve your products or services. For instance, consumers may discuss how your product
scores high on performance but is deficient in terms of durability. This type of user feedback provides critical information
for you to improve your offerings to better meet consumers expectations.
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