Ton-Sur-Ton
This is a French apparel line marketed by the BB1 franchise operation. We provided franchise marketing support to BB1.
StarMart is the high-end branded convenience store offering a high-end branded convenience store compared to the generic Food Mart. At left is part of the ongoing marketing campaign we developed to promote the StarMart brand.
Wholesale class of trade
Wholesalers are an extremely important especially in rural areas as many even maintain their own terminals and manage open retailers that answer only to the wholesaler.
The downstream refining and marketing business is a zero sum game meaning one Franchisors' gain is another's' loss. This is particularly true for wholesalers. The campaign we developed for Texaco was later extended to the Shell brand.
We created an ongoing program that would provide a major Franchisor tools to assist the field organization to market the local franchise including a comprehensive suite of marketing and training tools to help implement this important initiative.
