Local Store Marketing (LSM) is advertising and promotion in your local trading area.
LSM is the continual process of developing activities and marketing content to reach customers in the immediate neighborhood.
LSM is the most cost-effective way to build your business, attract new customers, increase frequency of visits and entice customers to buy from you. We have successfully developed and implemented LSM programs for nearly 25,000 retail outlets using effective techniques including our Multichannel Distributed Marketing LSMPort achieving response rates as high as 27%.
There was a time, depending on what business you're in, quality products and services, a good location or a few strategically placed ads was all it took to achieve marketing success.
We recognize in today's marketing environment it is critical find the right balance between all of the options available including internet, social, mobile and traditional strategies. Even if you are a franchisee flying the flag of a major brand no matter how much regional or national advertising your Franchisor provides the real battle for market share is still being fought within a few miles of your location. Winning this battle requires a well executed LSM program.
Successful businesses develop plans that outline goals and activities before they commit their time and money. Every dollar they spend is intended to either pull customers through the door, drive them to their website or get the phone to ring. Whether it's a bricks-and-mortar retail business, a service provider or E-commerce site, precious advertising dollars allocated must achieve results in order to be justified.
An LSM plan should be among your highest priorities. We guide businesses to help them develop and implement that plan. In today's multichannel, distributive marketing environment that usually means a trade-off balancing the options among on- and off-line strategies including refining your messaging to deliver your value proposition to the customers in your target audience.
Because LSM focuses marketing efforts on drawing buyers from within the local area LSM can incorporate a wide array of techniques dependent on localized variables including the consumer, competition, and store or service characteristics. Because there is no one-size-fits-all marketing solution you can count on McFarlin Group to deliver the right strategic mix to get the job done and deliver the highest ROI in the business.
