McFarlin Group is a top rated marketing communications agency serving clients big & small. Along with our companion website webLSM.com We have you covered for all your marketing communication needs. Check us out.
Find out why McFarlin Group is the right service provider for your organzation.
Marketing the traditional way could keep your business stuck in the slow lane. If your marketing efforts are not getting the results you're looking for, maybe it's time to consider a fresh approach. While all brands seek to stand out from the competition, not every organization has the internal resources to get the job done right —no matter how well resourced. In today's rapidly changing multi-channel marketing environment many companies need help designing and implementing effective solutions to grow their businesses and out-pace the competition. It's no coincidence that two of the largest energy companies in the world sought the unique services of the McFarlin Group for well over a decade to develop and help implement an array marketing initiatives including the largest marketing initiative in U.S. retail petroleum history.
We have over 25 years experience serving many of the best-known brands in the world providing superior services in the areas of:
Marketing, communications and public relations are about impacting a diverse array of stakeholders from employees to shareholders and intermediaries to customers. It's about using a wide range of communication tools, including the internet, broadcast media, print media, events and promotions. It's about getting others to tell your story in a compelling manner, corroborating the quality of your products and services.
In response to a pressing need on the part of one of our clients, we tapped into the power of the internet and devised the first ever marketing automation solution enabling our client to provide its network of nearly 25,000 retail businesses to ability to create custom, site-specific marketing materials that were both brand-compliant and individually marketed the unique offerings at each particular retail site. These custom Local Store Marketing (LSM) campaigns were easily created using a back office computer and a standard browser with little or no special training.
The original system was based on a self-serve customizable online marketing templates concept in which marketing assets from multiple partner businesses and brands, for the first time, were digitally stored on a central server and made available to a network of franchisees.
Today our solution has evolved into a complete enterprise platform enabling multi-channel marketing that successfully addresses both today's corporate marketing needs and the special needs of their local network marketers in a complex distributed marketing environment.
Click below to visit webLSM.com to learn more details about this marketing platform and schedule an online demonstration to see for yourself the many benefits of implementing this technology for your organization.
For the first time ever cost-effective fully customizes LSM campaigns were possible on a one-off basis. The LSM solution provided an alternative to the ‘off-the-shelf’ promotions created by the ad agency and allowed local retailers to easily create custom marketing materials inexpensively to meet their specific needs. Once these custom marketing materials were assembled by the local network marketer from our pre-built flexible templates, the local business could access a database of customers in their local trading area for distribution. On- and off-site campaigns were coordinated on-the-fly, while multiple print orders from separate franchisees were organized into "combo" print runs at tremendous savings.
